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Email Marketing, SMS & Automation Email marketing continues to deliver one of the highest ROIs in digital marketing. Litmus reports an average return of $36 for every $1 spent. When combined with SMS and automation, it becomes a powerful lifecycle marketing tool. What is SMS? SMS (Short Message Service) is a text messaging channel that allows businesses to send short, direct messages to customers’ mobile phones—no internet required. Gartner highlights SMS as a high-performing mobile engagement channel, especially for time-sensitive communication, due to its immediacy and reach. From a marketing perspective, SMS is a high-impact, real-time communication tool. It’s valued for its exceptionally high open rates (often 90%+), fast delivery, and personal feel. Brands use it for promotions, alerts, reminders, and customer engagement because messages are typically read within minutes. Segmentation and personalization are key. Automated workflows—welcome series, abandoned cart emai...